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Meet the media and learn to communicate your research NEW
Provider: Det Samfundsvidenskabelige Fakultet

Activity no.: 2000-16-00-04 
Enrollment deadline: 01/12/2016
Date and timeJanuary 2017
Regular seats20
ECTS credits1.00
Contact personDitte Wachs    E-mail address: ztw492@alumni.ku.dk
Enrolment Handling/Course OrganiserDitte Wachs    E-mail address: ztw492@alumni.ku.dk

Aim and content
Meet the media and learn to communicate your research

Write well, learn how to "speak in triangles" - and make the journalist work for you ?

Course in media training and research communication for PhD students in Social Sciences Two-day workshop on 18.-19. January 2017
(this course was previously announced 9.+10. November 2016)

Journalists love researchers - but researchers sometimes have a little difficulty loving journalists who have a tendency to simplify quotes beyond recognition and always seem to focus on sensation and conflicts instead of the facts.

As a researcher you see the world in one way, journalists see it differently, but working with the media is an efficient way to communicate your research, and with a few simple tips and tricks you can learn to master the media-skills.

In this workshop, you will get into the head of the journalists and understand why they ask and write the way they do. You will hear about news criteria, learn about framing stories and media strategies and you will get a series of tips on when to say yes and no to interviews, and how to protect your interests and your integrity as a researcher when interacting with the media.

We will also work with messages, interview techniques, good and bad answers providing you with the tools to make sure that an interview will benefit you and your research. Tools which will also make you a better teacher, a better storyteller, just as they can make you write better applications for grants or help you to picth your research project succesfully.

The workshop is headed by communications officer and study coordinator of MSc in Global Development Jon Claussen and journalist and press officer at Faculty of Social Sciences Janni Brixen.

Workshop-content

• Introduction to the media
• How to work with journalists and editors (agreements and quote check)
• Use of the language to write about your research in an accessible and engaging way
• Writing exercises
• Learn how to work with messages and “stories”
• Interview exercises
• Understand target groups and learn about media strategies
• The interaction between the pro-active and reactive media work
• Meet a research colleague who masters the media
• Hear about social media and learn how to use Twitter

The workshop focuses on communicating your research results to a variety of stakeholders and we integrate your own work (such as your Master's thesis or PhD project) in the course-exercises, as we work with media genres relevant for the field of social science. (e.g. news interview, analysis, feature articles, contribution to the public debate and press releases)

The workshop takes place from 9:00 to16:00 on both dates, plus on the evening of the first day you´ll have a little home assignment (you will write no more than 1-1½ page) which you must submit by e-mail at 22:00, as we will work on these texts during the second day of the course.

Time and place
18.- 19. January 2007 at 9:00-16:00
Faculty of Social Sciences, CSS, room 1.4.02
A light lunch will be served on both days at 12:00 and coffee and cake/fruit in the breaks.

Prior to the start of the course
Two weeks prior to the start of the course – no later than January 4 - you must send an example of a text you have written to Janni Brixen on jab@samf.ku.dk, cc: diw@samf.ku.dk.
It can be an analysis, a contribution to a debate, a feature article or some other (preferably non-scientific) text of 1-5 pages in length. The text will be used actively in the course.

Registration deadline: 1. December 2016 .

Registration by email to Ditte Wachs dih@samf.ku.dk Please inform us, if you have any particular food restrictions e.g. allergies, intolerance, vegetarian etc..
Questions?
If you have any questions about the course, you are welcome to contact Janni Brixen jab@samf.ku.dk or Ditte Wachs, diw@samf.ku.dk


Target group
The workshop is for all PhD students at the Faculty of Social Sciences.
Teaching in Danish (or English, if there are participants who do not speak and write Danish) or a combination of the two languages.

Lecturers
Jon Clausen is communications officer at Department of Sociology and Department of Anthropology and study coordinator of MSc in Global
Development.
Janni Brixen is journalist and press officer at Faculty of Social Sciences and responsible for the faculty's external communication to stakeholders, among other things in the form of media work, media training of researchers and project manager for faculty conferences and other major stakeholder events.

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