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Provider: Faculty of Health and Medical Sciences

Activity no.: 3768-18-00-02 
Enrollment deadline: 10/07/2018
Date and time10.08.2018, at: 09:00 - 24.08.2018, at: 16:00
Regular seats12
Course fee3,120.00 kr.
LecturersCharlotte Strøm
ECTS credits1.70
Enrolment Handling/Course OrganiserPhD administration     E-mail address: phdkursus@sund.ku.dk

Aim and content
This is a generic course. This means that the course is reserved for PhD students at the Graduate School of Health and Medical Sciences at UCPH. Anyone can apply for the course, but if you are not a PhD student at the Graduate School, you will be placed on the waiting list until enrollment deadline. After the enrolment deadline, available seats will be allocated to the waiting list.

The course is free of charge for PhD students at Danish universities (except Copenhagen Business School). All other participants must pay the course fee.

Learning objectives
A student who has met the objectives of the course will be able to:
1. Have insight into and understand the basic news criteria of the media, the inverted journalistic
triangle, and the basic principles of journalistic writing
2. Understand how journalists work and know how to collaborate with them on communicating your
research.
3. Identify target groups and differentiate between different media when pitching the story about
your research.
4. Know and demonstrate the use of different journalistic genres aimed for various media (blogs,
press release, essay, discussion or feature article) with the purpose of disseminating science and
extend the public’s knowledge and benefits of scientific work.
5. Use basic and easy-to-use tools for how to communicate to an audience that reaches beyond the
scientific peers.

Content
Knowledge obligates. All scientists need to tell the world about their findings and research, but many do
not like having to convey to the media because they feel that journalists turn their story in directions they
do not come to terms with. The rules of communication, as we know them from the scientific world, are
fundamentally different when communicating to the public through the media. This difference may
may give rise to misunderstandings and at worst conflicts.
When scientists apply for national or international funding for doing research the requirements for
disseminating the research to the public are well defined and clear. This does not change the fact that
many researchers feel uncomfortable reaching out to journalists.
This course will give the participants an understanding of how journalists work, how to collaborate with
them when communicating the research. It will give the participants tools to sharpen the key message of
the story when pitching it to a journalist, and help defining the target groups and media selection.
Through practical plenum exercises and individual homework, the participants will get hands on with
different journalistic genres followed by feedback.

Participants
12
The target group of the course is PhD students within the medical field and life science disciplines, Researchers from other faculties may also join, however lectures will primarily comprise examples from biomedical news in the Danish media.
Qualifications / requirements: Participants should bring a case to the course. A case is defined as story from the laboratory, the clinic, the hospital, or else – ie. where the PhD student is doing research. During the course, the cases will be used for practical exercises in journalistic communication.

A list of proposed literature is provided. Pre-course reading is optional.

Relevance to graduate programmes
The course is relevant to PhD students from all graduate programmes at the Graduate School of Health and Medical Sciences, UCPH:
All graduate programmes

Language
The entire course will be in English if required by non-Danish participants.
In Danish: course, theory, practical cases, and group discussions.
In English: presentations, slides, Q&As during exercises.

Homework can be done in either English or Danish – by individual choice. Feedback will be provided in the same language.

Form
Lectures, practical plenum exercises based on cases, group work, obligatory homework, oral group feedback and individual written feedback of homework

Course director
Charlotte Strøm, MD, Ph.D., journalist, and author
Founder and owner of SharPen – Medicine in Media
cs@sharpen.dk

Dates
A two-day course with obligatory homework between day one and day two. Participants should allow time for homework between Day 1 and Day 2, and additional time after Day 2 for implementing feedback from the group work before submitting the final homework.
August course: 10 and 24 August 2018 both days 09:00-16:00

Course location
The Panum Institute, room number will be announced later.

Registration
Please register before
August 2018 course: 10 July 2018

Seats to PhD students from other Danish universities will be allocated on a first-come, first-served basis and according to the applicable rules.
Applications from other participants will be considered after the last day of enrolment.

Note: All applicants are asked to submit invoice details in case of no-show, late cancellation or obligation to pay the course fee (typically non-PhD students). If you are a PhD student, your participation in the course must be in agreement with your principal supervisor.

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