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Hey you, let me tell you about my research - How to reach out to the public through the media
Provider: Faculty of Health and Medical Sciences

Activity no.: 3768-17-00-00 
Enrollment deadline: 10/07/2017
Date and time09.08.2017, at: 09:00 - 23.08.2017, at: 16:00
Regular seats12
Course fee3,120.00 kr.
LecturersCharlotte Strøm
ECTS credits1.70
Contact personCharlotte Strøm    E-mail address: cs@sharpen.dk
Enrolment Handling/Course OrganiserPhD administration     E-mail address: phdkursus@sund.ku.dk

Aim and content
This is a generic course. This means that the course is reserved for PhD students at the Graduate School of Health and Medical Sciences at UCPH. Anyone can apply for the course, but if you are not a PhD student at the Graduate School, you will be placed on the waiting list until enrollment deadline. After the enrolment deadline, available seats will be allocated to the waiting list.

The course is free of charge for PhD students at Danish universities (except Copenhagen Business School). Special rules apply for research year students enrolled at Faculty of Health and Medical Sciences at UCPH. All other participants must pay the course fee.

Learning objectives
A student who has met the objectives of the course will be able to:
1. Have insight into and understand the basic news criteria of the media, the inverted journalistic
triangle, and the basic principles of journalistic writing
2. Understand how journalists work and know how to collaborate with them on communicating your
3. Identify target groups and differentiate between different media when pitching the story about
your research.
4. Know and demonstrate the use of different journalistic genres aimed for various media (blogs,
press release, essay, discussion or feature article) with the purpose of disseminating science and
extend the public’s knowledge and benefits of scientific work.
5. Use basic and easy-to-use tools for how to communicate to an audience that reaches beyond the
scientific peers.

This course will give the participants an understanding of how journalists work, how to collaborate with
them when communicating the research. It will give the participants tools to sharpen the key message of
the story when pitching it to a journalist, and help defining the target groups and media selection.
Through practical plenum exercises and individual homework, the participants will get hands on with
different journalistic genres followed by feedback.

Programme (two-day course):
Day 1
Part I: Introduction to the news criteria, journalistic writing – and differences to scientific writing, defining the key message, target groups, and media selection.
Practical exercises on cases – how to identify ‘the good story’, definition of newsworthiness, how to pick the right corner of the story to tell it from.
Part II: Language, abbreviations, Hey-You-See-So, do’s and don’ts when communicating outside the laboratory and the scientific world of peers, introduction to different journalistic genres and selection of homework.
Wrap up and evaluation

Homework: Obligatory homework – write a press release, a blog, a feature or a discussion article for a selected media, an article for a patient magazine or a different type of communication product by own choice. Implementation of learnings from Day 1 in the homework. Homework will be shared in the group and group members will have time to prepare feedback to group members for Day 2. Homework will be discussed in groups on Day 2. Each participant will then implement the feedback from the group, and subsequently submit the final homework for feedback by the teacher. Each participant will receive written feedback from the teacher within 7 working days after the course.

Day 2
Part III: Groupwork; feedback of homework. Recap of shared learnings from Day 1
Part IV: Being a source – how will your input be used, for background or quote? TV, radio, print media, online? Direct or taped? How to handle contact with the journalist. Settling a “contract” about quotes.
Wrap up and evaluation

The target group of the course is PhD students within the medical field and life science disciplines, Researchers from other faculties may also join, however lectures will primarily comprise examples from biomedical news in the media.
Qualifications / requirements: Participants should bring a case to the course. A case is defined as story from the laboratory, the clinic, the hospital, or else – ie. where the PhD student is doing research. During the course the cases will be used for practical exercises in journalistic communication. Max 12 participants.

Relevance to graduate programmes
The course is relevant to PhD students from all graduate programmes at the Graduate School of Health and Medical Sciences, UCPH:
All graduate programmes

The entire course will be in English if required by non-Danish participants.

Lectures, practical plenum exercises based on cases, group work, obligatory homework, individual feedback of homework

Course director and teacher
Charlotte Strøm, MD, ph.d., journalist, and author
Founder and owner of SharPen – Medicine in Media

A two-day course with obligatory homework between day one and day two
9. and 23. August 2017 both day 09:00-16:00

Course location

Please register before 10. Juli 2017

Seats to PhD students from other Danish universities will be allocated on a first-come, first-served basis and according to the applicable rules.
Applications from other participants will be considered after the last day of enrolment.

Note: All applicants are asked to submit invoice details in case of no-show, late cancellation or obligation to pay the course fee (typically non-PhD students). If you are a PhD student, your participation in the course must be in agreement with your principal supervisor.

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