Graduate School of health and Medical Sciences

Hey you, let me tell you about my research - get public media outreach
Provider: Faculty of Health and Medical Sciences

Activity no.: 3768-18-00-01
	Enrollment deadline: 05/03/2018

Date and time	06.04.2018, at: 09:00 - 20.04.2018, at: 16:00
Regular seats	12
Course fee	3,120.00 kr.
Lecturers	Charlotte Strøm
ECTS credits	1.70

Contact person	Charlotte Strøm E-mail address: cs@sharpen.dk

Enrolment Handling/Course Organiser	PhD administration E-mail address: phdkursus@sund.ku.dk

Aim and content This is a generic course. This means that the course is reserved for PhD students at the Graduate School of Health and Medical Sciences at UCPH. Anyone can apply for the course, but if you are not a PhD student at the Graduate School, you will be placed on the waiting list until enrollment deadline. After the enrolment deadline, available seats will be allocated to the waiting list. The course is free of charge for PhD students at Danish universities (except Copenhagen Business School). All other participants must pay the course fee. Learning objectives A student who has met the objectives of the course will be able to: 1. Have insight into and understand the basic news criteria of the media, the inverted journalistic triangle, and the basic principles of journalistic writing 2. Understand how journalists work and know how to collaborate with them on communicating your research. 3. Identify target groups and differentiate between different media when pitching the story about your research. 4. Know and demonstrate the use of different journalistic genres aimed for various media (blogs, press release, essay, discussion or feature article) with the purpose of disseminating science and extend the public’s knowledge and benefits of scientific work. 5. Use basic and easy-to-use tools for how to communicate to an audience that reaches beyond the scientific peers. Content Knowledge obligates. All scientists need to tell the world about their findings and research, but many do not like having to convey to the media because they feel that journalists turn their story in directions they do not come to terms with. The rules of communication, as we know them from the scientific world, are fundamentally different when communicating to the public through the media. This difference may may give rise to misunderstandings and at worst conflicts. When scientists apply for national or international funding for doing research the requirements for disseminating the research to the public are well defined and clear. This does not change the fact that many researchers feel uncomfortable reaching out to journalists. This course will give the participants an understanding of how journalists work, how to collaborate with them when communicating the research. It will give the participants tools to sharpen the key message of the story when pitching it to a journalist, and help defining the target groups and media selection. Through practical plenum exercises and individual homework, the participants will get hands on with different journalistic genres followed by feedback. Programme (two-day course): Day 1 Part I: Introduction to the news criteria, journalistic writing – and differences to scientific writing, Part II: Defining the key message, target groups. Exercise on how to define your key message Part III: Language, abbreviations, Hey-You-See-So, do’s and don’ts when communicating outside the laboratory and the scientific world of peers Exercise on Hey-You-See-So Part IV: Introduction to different journalistic genres and selection of homework. Wrap up and evaluation Homework: Obligatory homework – write a press release, a blog, or a background e.g. for a patient magazine. Implement the learnings from Day 1 into the homework. Homework will be shared in the group and group members will have time to prepare feedback to group members for Day 2. Homework will be discussed in groups on Day 2. Each participant will then implement the feedback from the group, and subsequently submit the final homework for feedback by the teacher. Each participant will receive written feedback from the teacher within 7 working days after the course. Day 2 Part V: Recap of shared learnings from Day 1. Group work. feedback of homework. Part VI: Being a source – how will your input be used, for background or quote? TV, radio, print media, online? Direct or taped? How to handle contact with the journalist. Settling a “contract” about quotes. Part VII: Being a sender. You have a good story? What do you do next? How to pitch a story, select the right media, use push or pull Part VIII: Being an expert and beholder of facts – how to counteract fake news Exercise Wrap up: 10 obstacles and how to overcome them Evaluation The target group of the course is PhD students within the medical field and life science disciplines, Researchers from other faculties may also join, however lectures will primarily comprise examples from biomedical news in the Danish media. Qualifications / requirements: Participants should bring a case to the course. A case is defined as story from the laboratory, the clinic, the hospital, or else – ie. where the PhD student is doing research. During the course, the cases will be used for practical exercises in journalistic communication. A list of proposed literature is provided. Pre-course reading is optional. Relevance to graduate programmes The course is relevant to PhD students from all graduate programmes at the Graduate School of Health and Medical Sciences, UCPH: All graduate programmes Language The entire course will be in English if required by non-Danish participants. In Danish: course, theory, practical cases, and group discussions. In English: presentations, slides, Q&As during exercises. Homework can be done in either English or Danish – by individual choice. Feedback will be provided in the same language. Form Lectures, practical plenum exercises based on cases, group work, obligatory homework, oral group feedback and individual written feedback of homework Course director and teacher Charlotte Strøm, MD, Ph.D., journalist, and author Founder and owner of SharPen – Medicine in Media cs@sharpen.dk Suggested literature This list comprises optional reading material of relevance to the course • ‘Forstå dog, hvad jeg mener – guide til kommunikation og mediehåndtering for læger og forskere’ by Charlotte Strøm. SharPen ISBN 9788799481217 • ’Science Communication’ by Davies Sarah R. Horst Maja Palgrave Macmillan ISBN: 9781137503640 • ‘Den der råber lyver’ by Lea Korsgaard. Zetland ISBN 9788793066434 • ’Fake news – Når virkeligheden taber’ by Vincent Hendricks and Mads Vestergaard. Gyldendal ISBN 9788702247268 Dates A two-day course with obligatory homework between day one and day two. Participants should allow time for homework between Day 1 and Day 2. January course: 04 and 18 January 2018 both days 09:00-16:00 April course: 06 and 20 April 2018 both days 09:00-16:00 Course location 06 and 20 April 2018 both days 09:00-16:00 Panum Instituttet, Mærsk Tower d. 6/4-18 kl. 9-16 13.1.63 d. 20/4-18 kl. 9-16 13.1.62 Please register before 5 March 2018 Seats to PhD students from other Danish universities will be allocated on a first-come, first-served basis and according to the applicable rules. Applications from other participants will be considered after the last day of enrolment. Note: All applicants are asked to submit invoice details in case of no-show, late cancellation or obligation to pay the course fee (typically non-PhD students). If you are a PhD student, your participation in the course must be in agreement with your principal supervisor.

Click the search button to search Courses.

See which courses you can attend and when

Jan	Feb	Mar	Apr
May	Jun	Jul	Aug
Sep	Oct	Nov	Dec

New courses
Courses are published regularly. High demand courses are announced in spring and autumn.

Learn which courses are announced on fixed dates